AI with Spotify: The Weekend Experience

Alone With Me was a personalized Spotify experience for fans of The Weeknd, built around his After Hours album. It used deep learning to generate a one-on-one interaction where The Weeknd appears to personally address each fan — referencing their name, favorite song, and listening history. It combined personalized data with an intimate album listening session, created because fans couldn’t see him perform live.

In collaboration with Jam3